The attached is an article as it appeared in The Australian on August 3, 2009. Naked Communications and Booz & Company have jointly conducted research looking into the pressures faced by marketers, and how they are responding. This article summarises the findings of the qualitative stage of the study.
3 comments:
Hi, Is the report to find somewhere? What date are you showing it in Melbourne?
Thanks
Carolin
love branding
Hi Carolin, Thanks for your interest. We are publishing a paper on the results shortly.
Really interesting initiative. I've always been intersted to know if marketers are better if they are creative, good managers, or highly organised???
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