Sunday, September 13, 2009
The Ministry of Muffins
Last year, George Weston Foods, along with Naked Communications, decided to completely transform the ‘Little Bites’ brand. After re-segmenting the market, a significantly larger opportunity for the brand was identified, and a new master brand (The Ministry of Muffins) was created to meet this opportunity. This work has resulted in reformulating the product and improving its nutritional profile, completely redesigning the packaging, and creating an integrated communications campaign.
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4 comments:
Haha, thats beautiful. What a different ad. No typical Australian singing staff... lol
/Carolin, Love branding
Hi Carolin Watch out for the next installment. The staff of the MOM will be doing a heart rendering ballard.
I appreciate you and hopping for some more informative posts. thank you for sharing great information to us. Pregnancy Depression - Pregnancy and Depression - Depression During Pregnancy - Depression in Pregnancy
This is perfect because we like to get different brands which giving us different options and opportunities, that's really nice.
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