Yesterday I went to the races. I (along with most of Melbourne it seemed) was lucky enough to be watching from The Birdcage. There were a number of celebrities there - including Lara Bingle. Now I've commented on Lara's fashion elsewhere, however nothing prepared me for the striking number she was wearing yesterday. As someone said "You could almost see her religion". None-the-less she was very sparky and pleasant. And it was nice of her to pose for a photo with someone so odd looking.Tortured link to marketing following.
I've written about gambling before - and in particular the concept of variable positive reinforcement. That is rewarding the desired behaviour (in this case gambling) at random times, and with random amounts. It still amazes me that marketers don't use this concept more often. It feels the only time marketers use it is during 'promotions' (something like '1 in every 7 wins'). However, if it's the strongest conditioner of human behavior shouldn't marketers be trying to understand it, and applying it's principles in a slightly more sophisticated way.
6 comments:
Who cares about her religion.
sorry mate, didn't read a word
Hi Adam,
Just a quick response to your post
http://post.ly/BefZabout
Yep, Skinner knew it and so do the makers of Pokie machines.
Pokie dens always look to me like Skinner boxes lined up, full of pigeons taping their lives away.
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