Sunday, April 11, 2010

An Alternative To Advertising


The attached Adnews article looks at how you can build brands with a mindset other than advertising. We need a new mindset when building brands other than 'advertising' or 'line extensions'. There is plenty more we can do.

5 comments:

Anonymous said...

great article

Tom said...

I'll dial it up from the earlier comment:
"Fucking great article".
Timely, too...

Adam Ferrier said...

Thanks Tom, and thanks Anon.

Adam

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