Sunday, December 19, 2010

Have a Very Merry Christmas - Give to Others

Christmas is the time of presents, however what many people don’t realize, or at least are beginning to realize is that it truly is better to ‘give than it is to receive’. Comprehensive studies on gifting show that when it comes to gifts giving makes us happier than receiving (Dunn, Aknin and Norton (2008).

Related to this I wonder if people are rapidly becoming less commercial and consumerism focused as they quickly realize that an ever increasing number of possessions are not likely to make us happier. There is a flood of information coming into the market (mainly through positive psychology) demonstrating the relationship between happiness and consumerism. And although it’s difficult to pull apart casual effects the research tends to suggest that being less consumer focused is a sure fire way to stoke up our happiness quotient.

Further, research on those who enjoy Christmas the most (Kasser and Sheldon, 2002) shows that those who focus on family, friends, and the religious elements of Christmas have a happier experience than those who focus on the spending and consumerism. So this year we see the retailers complaining that it’s their worst Christmas in years. Retail spending is at an all time low we hear. I wonder then if that means on balance this will be the happiest Christmas for some time.


5 comments:

Frisky Librarian said...

If only that were so...I haven't seen anything to indicate a decline in consumerism in mainstream society and I doubt we ever will. People still love stuff as much as ever.

I think the reason retailers are whining is because people are buying online to take advantage of the high Aussie dollar, instead of shopping instore.

Wes Towers said...

I'd like to believe that this Christmas, people will place more meaning on bonding with their friends and families than on the gifts they will receive. That instead of focusing on all the commercialism of the season, they will look into the real meaning behind this holiday.

Daniel Oyston said...

Maybe the reatilers that complain the loudest are the ones who don't focus their advertising on the elements of family, friends, and the religious elements?

Have a great Christmas Adam and look forward to more good reading in the new year.

Adam Ferrier said...

@frisky librarian
@wes towers
@Daniel oyston

thanks for your comments. trust you had a nice christmas. im still pretty sure a change is in the air - lets wait and see.

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