Stop Ingratiating Marketing: There Are Other Ways To Be Liked

Jonny Shaw, Founder of Naked Communications Japan and I were having a chat about how so much marketing tries so hard to get our attention. It's always trying to please us, entertain us, make us notice them. If people treated me this way I would without doubt do my best to ignore them

We're suggesting that this 'Ingratiating Marketing' is only one way to build a brand. Don't try so hard to be liked and see what happens. The thought is captured in this months Adnews column above.

There Are Better Ways To Spend Your Money Than Advertising

It's great to see brands use their marketing budgets do things that give consumers something useful rather than just yell at them. There are other ways to build brands rather than just advertise and this is a lovely example. Perhaps a secondary message bringing it back to the product suck as 'now you can do your Internet banking on the way to work'. Regardless it's nice work.