It's the second golden age of tv.
The networks are making money, and everyone's happy. New distribution streams means that more complex and better quality TV is being created (like The Wire). This also means various niches can be served better targeted entertainment as not everything has to be mass reach and mass ratings. If the networks have a strong understanding of their brand then various shows can target various segments - not all shows need to be as big as possible - making for more interesting programming.
Last week I saw Piers Morgan interview David Simon ( who wrote The Wire) and Aaron Sorkin (who wrote Facebook and West Wing) and they claim TV is now the highest form of art attracting the best artists and commanding the most money.
So is TV dead? Not even close. Is TV advertising dead? Not even close, but the format (30 second tvc) will change dramatically, quickly.
5 comments:
Do these niche channels live online or offline, or both?
Do you mean TV instead of RV on the article, right?
"The format (30 second tvc) will change dramatically, quickly."
How is the format going to change?
Hi Zac - i think your question is redundent - doesn't matter. It's quickly becoming both?
Hi Hiro - yep, changed. Ta
Hi Jim,not sure. I think within programing (branded content) in all its form will play a greater role.
Quite effective info, thanks so much for the post.
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