Here's a campaign we've created for the Art Series Hotels that allows people to really express their dark side, and commit the perfect crime - all going to plan. The below is taken largely from teh press release. It's fun, it gets people involved, and it's highly talkable. it had a good first day today. Fingers crossed the campaign unfolds nicely.
Art has a history
of theft and heist, a history that Melbourne has shared. In 1986, Picasso’s Weeping Woman was stolen from
Melbourne’s National Gallery Victoria and held for ransom. There have also been rumours of a
Banksy being stolen in the streets of Melbourne.
Now Art Series
Hotels is offering the public the chance to steal a Banksy for themselves, No Ball Games This work is just one of a handful of signed and
authenticated Banksy’s available in Australia (valued at $15,000). From 15th December 2011 till
15th January 2012,
Art Series Hotel guests will have the opportunity
to try and steal it. If they succeed, it’s theirs to keep. If they get caught, back on the wall it
goes.
Expert in street
art and editor of Invurt Magazine, Fletcher Andersen, said: “Banksy has helped
to place a global spotlight on the street art genre, transformed multiple urban
spaces and become a household name in the process. The chance to own one
of his works is a great opportunity, and more than worthy of a heist attempt.”
Will Deague, CEO
of Art Series Hotels, said: “The Art Series Hotel Group is passionate about
supporting the arts in Melbourne and we’re very excited about the StealBanksy
concept.”
Post script: As you can see from the above video, Banksy number one got stolen, by two very clever thieves. See the full story at www.banksy.com.au, or on the Facebook site, or Mumbrella. Needless to say we have a spare and Pulp Fiction is up and ready to be stolen.
Twitter:
@stealbanksy
Facebook:
facebook.com/artserieshotels
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